Interactive Advertising Bureau (IAB) Digital Media Sales Certification Practice Test 2025 – Your All-In-One Guide to Mastering Digital Media Sales Certification!

A purchase intent campaign is designed to encourage consumers to take actions that indicate a readiness to buy. Downloading coupons for a product is a clear sign of this intent, as it usually suggests that a consumer is interested in purchasing and is looking for savings or incentives to complete that transaction. Coupon downloads provide tangible benefits that lead to conversions and are therefore a strong indicator of buyers who are ready to make a purchase.

In contrast, posting brand information may contribute to awareness but does not directly indicate a purchase intent. Scrolling through product galleries can suggest interest but does not alone confirm a commitment to buy. Visiting a brand's website for awareness initiatives is similar; while it can generate interest, it does not inherently reflect readiness to purchase. Thus, the action of downloading coupons directly correlates with an intent to buy, making it the most indicative of a purchase intent campaign.